Making an Educated Choice
Cat food manufacturers use a variety of marketing tactics to encourage cat owners to purchase their foods. Many cat food companies are producing products that are marketed as being “natural”, a term which resonates with many cat owners who are seeking healthy choices for their cats. But what does the term “natural” really mean and does it equate with quality nutrition for your cat?

What Does 'Natural' Mean
The Association of American Feed Control Officials (AAFCO) has developed a definition for the types of ingredients that can be referred to as “natural”. These ingredients must be “derived from plant, animal or mined, unprocessed or subject to physical, heat, rendering, purification, extraction, hydrolysis, enzymolysis or fermentation, but not subjected to chemically synthetic process.” According to the US Food and Drug Administration (FDA), “for the most part, ‘natural’ can be construed as equivalent to a lack of artificial flavors, artificial colors, or artificial preservatives in the product.”
It's important to realize, however, that the term “natural” does not guarantee the quality of the cat food or that your cat will do well eating the food. Let’s talk about some of the things you need to consider when evaluating a cat food.